The SwiftVets story would have been strangled in its cradle had the New York Times, the Washington Post, the major networks, the wirse services, and 2 out of 3 cable news services had had their way. The story broke through because talk radio and the blogosphere kept it alive.
A common diss from the left is that one is somehow stupid if one doesn't read newspapers.
So, I'm stupid because I don't get my information using 19th century technology? I've got news for you, leftist idiot. I don't light my house with whale-oil lamps either. I don't keep my food cool in fresh in the long summer months with giant blocks of ice dropped off by a horse-drawn wagon. The person who cuts my hairs is not the person who performs my dentistry. My kids and I entertain ourselves with TiVo and X-Box, not with a stereopticon.
The MSM are relics of a bygone era, an era of centralization wherein editors decided what news the unwashed masses should read, and determined the precise filtration process by which it would be presented to them. Now, those who want the facts can get to them, without interference from the gatekeepers. And the gatekeepers hate that.